What Should You Actually Do When the Market Drops?

April 17, 2025

When markets drop and headlines scream, it’s easy to feel like you have to do something. But what’s actually the smart move? Before you react impulsively, take a few minutes to check out this video.

Today we’re going to walk you through four critical questions every investor should ask when volatility strikes. From gut-checking your plan to reviewing your risk tolerance, we’ll lay out a practical, emotionally grounded framework for responding to turbulent markets. It’s not just about evaluating where you are, it’s about taking a look at the opportunities that exist in these investing environments.


This episode will help you quiet the noise and focus on what matters most: staying aligned with your long-term goals and making decisions rooted in clarity, not fear.


Here’s what we discuss in this episode:

💵 Why your “buffer account” is your emotional parachute

🧵 Are you wearing the wrong risk “fit”? (aka skinny jeans!)

📉 Opportunities in downturns: rebalancing, tax-loss harvesting & Roth conversions

🔇 Cutting through noise—why emotion shouldn't drive your portfolio


0:00 – Intro

2:10 – Gut check

5:36 – Risk tolerance

9:20 – Strategies

12:04 – Unhelpful behaviors



Helpful Resources:


Phone: 801-717-9237

Schedule your no-cost discovery meeting: https://www.axiowm.com/what-we-do

Get your copy of Rob’s books: https://www.axiowm.com/book

Let us speak at your next event: https://www.axiowm.com/speaking

Check us out on YouTube: https://www.youtube.com/channel/UCtidWpldZGUBLmr24oWy87Q


Subscribe & Follow The Show On Your Favorite Apps:
YouTube
Spotify
Apple Podcasts
Amazon Music
iHeart Radio
Podchaser

DISCOVER MORE...

insurance mistakes
By Rob Shelton April 9, 2026
People have major insurance gaps they don’t even know exist, and those gaps don’t show up until it’s too late.
By Molly Carter April 2, 2026
One of the biggest risks in retirement isn’t just market performance, it’s timing. Rob explains sequence of returns risk and why two investors with identical average returns can experience completely different outcomes depending on when those returns occur.
wealth manager
By Rob Shelton March 26, 2026
In this episode, Rob shares the three traits that truly separate great advisors from the rest, and how to identify them before it’s too late.
Show More