What Should You Actually Do When the Market Drops?

April 17, 2025

When markets drop and headlines scream, it’s easy to feel like you have to do something. But what’s actually the smart move? Before you react impulsively, take a few minutes to check out this video.

Today we’re going to walk you through four critical questions every investor should ask when volatility strikes. From gut-checking your plan to reviewing your risk tolerance, we’ll lay out a practical, emotionally grounded framework for responding to turbulent markets. It’s not just about evaluating where you are, it’s about taking a look at the opportunities that exist in these investing environments.

This episode will help you quiet the noise and focus on what matters most: staying aligned with your long-term goals and making decisions rooted in clarity, not fear.

Here’s what we discuss in this episode:

💵 Why your “buffer account” is your emotional parachute

🧵 Are you wearing the wrong risk “fit”? (aka skinny jeans!)

📉 Opportunities in downturns: rebalancing, tax-loss harvesting & Roth conversions

🔇 Cutting through noise—why emotion shouldn't drive your portfolio

0:00 – Intro

2:10 – Gut check

5:36 – Risk tolerance

9:20 – Strategies

12:04 – Unhelpful behaviors

Helpful Resources:

Phone: 801-717-9237

Schedule your no-cost discovery meeting: https://www.axiowm.com/what-we-do

Get your copy of Rob’s books: https://www.axiowm.com/book

Let us speak at your next event: https://www.axiowm.com/speaking

Check us out on YouTube: https://www.youtube.com/channel/UCtidWpldZGUBLmr24oWy87Q

Subscribe & Follow The Show On Your Favorite Apps:

YouTube

Spotify

Apple Podcasts

Amazon Music

iHeart Radio

Podchaser

< Older Post

Newer Post >

The Ultra Wealthy Framework: How the Ultra Wealthy Actually Build Wealth

By Rob Shelton • February 19, 2026

Rob walks through the exact framework affluent families use to build, protect, and sustain wealth across generations.

Retirement Myths That Quietly Wreck Good Plans

By Rob Shelton • February 12, 2026

Here’s what we discuss in this episode: 📚 Heavy Plans: Why bigger binders don’t mean better planning 📜 Estate Simplicity: Is a will alone enough? 💔 Spousal Income: The real financial impact after a spouse passes 📉 Stocks-to-Bond: Why age alone shouldn’t drive investment shifts ⏸️ Spending Freeze: Why “just spending less” rarely works in downturns

Beyond the Portfolio: The Heart of Relationship-Based Advising

By Walter Storholt • February 5, 2026

Financial advice often gets reduced to performance, products, and transactions. But when life gets complicated (market downturns, health challenges, family stress) those things alone aren’t enough.